Site for Internet Marketing Professionals, Marketing Land, Launches Today

December 12th, 2011 :: permalink

New site provides news, analysis and tutorials for professional internet marketers; published by Third Door Media, the owner of leading search marketing site Search Engine Land

Redding, CT – (December 12, 2011) Third Door Media, Inc., the publisher of Search Engine Land, today introduced Marketing Land (www.marketingland.com), a new information resource for professional internet marketers. Marketing Land will publish daily and provide news, in-depth analysis and tutorials.

“The internet marketing space keeps growing and becoming more complex, and we’re thrilled that our editorial team has also grown to the degree that we can expand our coverage,” said Danny Sullivan, Chief Content Officer of Third Door Media. “Marketing Land will expand our coverage and provide internet marketers who don’t already know us with a new, quality resource. Search Engine Land will continue to serve the search marketing audience that depends on us for in-depth news, analysis and tactical advice through our columns.”

Marketing Land will cover news stories on topics including social media marketing, affiliate marketing, online display advertising, mobile marketing, e-mail marketing and analytics and conversions.

“Internet marketing continues to be the bright spot in an otherwise lackluster advertising market, and is now second behind television in advertising investment,” said Third Door Media President Chris Elwell. “The quality content we’ll publish on Marketing Land will expand Third Door Media’s nearly 1 million-strong audience of marketing professionals, and create advertising and demand generation opportunities for our marketing services customers,” Elwell added.

 

About Third Door Media, Inc.
Third Door Media’s mission is to empower internet and search marketing professionals by providing trusted content and community services they need to be successful.

The company produces the global Search Marketing Expo conference series. SMX conferences include: SMX West (San Jose, CA), SMX East (New York City), SMX Advanced (Seattle, WA and London), SMX Munich, SMX Toronto, SMX Sydney, SMX Melbourne, SMX Paris, SMX Stockholm and SMX Social Media Marketing.

Third Door Media publishes Search Engine Land and Marketing Land, which provide news, analysis and tutorials to help internet marketers do their jobs more effectively.

The company also provides a full range of innovative marketing services including lead generation, content creation and licensing via its Search Marketing Now brand.

Third Door Media was recognized in 2011 by Inc. Magazine as one of the fastest growing 5000 private companies in America.

 

 

Inc. Magazine Ranks Third Door Media Among Fastest Growing American Companies

August 25th, 2011 :: permalink

Redding, CT August 25, 2011 – Third Door Media, Inc. has been named to the 2011 Inc. Magazine list of the 5000 fastest growing private American companies. Founded in 2006, Third Door Media serves internet marketers with information products and provides marketing services to industry vendors.

Inc. Magazine ranked companies according to percentage revenue growth from 2007 through 2010. Third Door Media was in the top 35% of companies ranked and reported revenue growth of 117% during the period.

Third Door Media’s properties include Search Engine Land, the leading news and analysis blog for Search Engine marketers. Search Engine Land attracts approximately 900,000 visitors each month and is the top search marketing resource listed on the Ad Age Power 150 ranking of online marketing publications.

The company also produces Search Marketing Expo – SMX conferences in 12 locations around the world, and connects buyers and sellers of internet marketing products and services with innovative lead generation programs offered by its

“We started Third Door Media and then the economy tanked, so we’re thrilled to have not only survived but to have thrived so well as to make the Inc. list,” said Danny Sullivan, a founding partner and the chief content officer at Third Door Media. “We have a hard-working, talented team that does an outstanding job for the people who matter – our customers – whether they are readers, conference attendees or marketing services clients. They depend on us to provide a quality product. Delivering that is how we succeed,” Sullivan added.

“We’re proud to have made the Inc. 5000, and it is gratifying to see so many of our marketing services clients on this year’s list, including Covario, Slingshot SEO, Orange Soda, eZanga, R2integrated, Wpromote, and Bruce Clay, Inc., to name a few,” said Chris Elwell, co-founder and president of Third Door Media.

About Third Door Media
Third Door Media’s mission is to empower internet and search marketing professionals by providing trusted content and community services they need to be successful.

The company produces the global Search Marketing Expo conference series. SMX conferences include: SMX West (San Jose, CA), SMX East (New York City), SMX Advanced (Seattle, WA and London), SMX Munich, SMX Toronto, SMX Sydney, SMX Melbourne, SMX Paris, SMX Stockholm and SMX Social Media Marketing.

In addition, Third Door Media publishes Search Engine Land, the leading search marketing news and analysis site, and Sphinn.com, a social news site that allows search and internet marketers to share news stories, participate in subject-specific discussion forums and build their professional networks.

The company also provides a full range of innovated marketing services including lead generation, content creation and licensing via its Search Marketing Now brand and operates IMTcourses.com, which offers online training videos and materials for internet marketers.

Third Door Media Launches Internet Marketing Training Site IMTcourses.com

August 18th, 2011 :: permalink

IMTcourses.com is a store for the best in internet marketing training and instructional materials. Inaugural content is a series of videos featuring industry experts teaching the basics of search engine marketing. The “Fundementals of Search Engine Marketing” was produced by Third Door Media’s Search Engine Land.com.

Third Door Media, Inc. today introduced Internet Marketing Training Courses, an online store for video and other types of instructional materials at IMTcourses.com. The site’s mission is to offer the best in instructional materials from a variety of sources, and provide a one-stop destination for internet marketers who want to enhance their skills.

IMTcourses.com launches with a series of four instructional videos on the basics of search engine marketing from Search Engine Land.com and four expert instructors. They are:

“We’re proud to launch IMTcourses.com with content from four experts in their internet marketing specialties,” said Chris McDonagh, IMTcouses.com product manager. “These presentations set a high bar for quality, and that’s the experience we will strive to deliver for all IMTcourses.com customers,” she added.

Third Door Media will continue producing original content for the site, in addition to partnering with other providers of instructional materials for marketers. “There’s a lot of great instructional content for internet marketers out there, and we’ll aggregate as much of it on IMTcourses.com as possible,” said Chris Elwell, president of Third Door Media.


About Third Door Media

Third Door Media’s mission is to empower internet and search marketing professionals by providing trusted content and community services they need to be successful.

The company produces the global Search Marketing Expo conference series. SMX conferences include: SMX West (San Jose, CA), SMX East (New York City), SMX Advanced (Seattle, WA and London), SMX Munich, SMX Toronto, SMX Sydney, SMX Melbourne, SMX Paris, SMX Stockholm and SMX SoLoMo – Social, Local & Mobile Search (Phoenix, AZ).

In addition, Third Door Media publishes Search Engine Land, the leading search marketing news and analysis site, and Sphinn.com, a social news site that allows search and internet marketers to share news stories, participate in subject-specific discussion forums and build their professional networks.

The company also provides a full range of innovated marketing services including lead generation, content creation and licensing via its Search Marketing Now brand.

Performance Media Management Platform Provider Acquisio Becomes Lead Sponsor of US Search Marketing Expo – SMX Conferences

August 17th, 2011 :: permalink

Acquisio will be a Premier Sponsor at SMX East 2011, SMX West 2012 and SMX Advanced 2012; Third Door Media and Acquisio renew their marketing relationship for the third year

Redding, CT and Montreal, QC: August 17, 2011 – Search Marketing Expo conference series producer and Search Engine Land publisher Third Door Media announced today that Acquisio Inc. will be a Premier Sponsor of its next three domestic SMX events. The sponsorships are part of a year-long marketing services agreement between the two companies.

More than 2,800 users and 7,000 brands rely on Acquisio’s platform to buy, optimize and report on performance media placements on search, social media and retargeting advertising networks. Third Door Media’s properties attract more than 1 million marketers each month.

“The SMX brand of conferences gives us the chance to reach out directly to our target audience—agency marketers searching for a better way to manage and report on their clients’ accounts,” said Marc Poirier, co-founder and CMO at Acquisio. “We appreciate that the Third Door Media team works hard to understand our needs and is willing to work with us in developing innovative ways to elevate the Acquisio brand—and we’re delighted to renew and increase what we feel is one of our most important marketing partnerships.”

“We’re delighted that Acquisio has chosen Third Door Media marketing solutions to help continue its rapid growth in the marketplace, and are excited to connect SMX conference attendees with a leading provider of performance media services to agencies,” said Chris Elwell, Third Door Media president. “We look forward to continuing our work with the Acquisio team to acquire customers and build the company’s brand domestically and abroad through advertising, events and demand generation services,” he added.

About Acquisio, Inc.

The leading performance media platform for agencies, Acquisio helps agency marketers buy, track, manage, optimize, retarget, and report on media across all channels—including search, display, and social media.

Acquisio provides the industry-leading technology for agencies buying ads on any online channel, allowing them to handle all tasks associated with performance advertising, from ad purchase through conversion tracking and beyond, within a single integrated platform. Unlike other solutions, Acquisio hosts its own third-party ad server and employs a single tracking functionality across channels, allowing agency marketers unparalleled conversion and revenue attribution modeling and reporting capabilities.

With more than 2,800 users and 7,000 brands under its management, Acquisio is the multi-channel marketing solution preferred by the world’s leading advertising, marketing, and SEM agencies. Agency clients include large agency holdings such as WPP, Omnicom, IPG and Publicis; as well as some of the world’s most recognized performance media companies such as Amaze, Bertelsmann, Cossette, DAC Group, Guava, iProspect, Isobar, Media Experts, NetBooster, PhD, and Yellow Pages Group.

The company is based in Montreal, Quebec with satellite offices in Seattle and London. For more information, visit www.acquisio.com.

About Third Door Media, Inc.

Third Door Media’s mission is to empower internet and search marketing professionals by providing trusted content and community services they need to be successful.

The company produces the global Search Marketing Expo conference series. SMX conferences include: SMX West (San Jose, CA), SMX East (New York City), SMX Advanced (Seattle, WA and London), SMX Munich, SMX Toronto, SMX Sydney, SMX Melbourne, SMX Paris, SMX Stockholm and SMX SoLoMo – Social, Local & Mobile Search (Phoenix, AZ).

In addition, Third Door Media publishes Search Engine Land, the leading search marketing news and analysis site, and Sphinn.com, a social news site that allows search and internet marketers to share news stories, participate in subject-specific discussion forums and build their professional networks.

The company also provides a full range of innovated marketing services including lead generation, content creation and licensing via its Search Marketing Now brand.

Third Door Media Adds Senior Business Development Executive

January 11th, 2011 :: permalink

Search Engine Land publisher and Search Marketing Expo producer Third Door Media announces appointment of Sarah Power as Director of Business Development

Redding, CT (PRWEB) January 11, 2011 – Third Door Media, Inc. announced today that Sarah Power has joined the company as Director of Business Development.

Power was most recently a senior sales executive at QuinStreet (NASDAQ: QNST), a provider of demand generation solutions for marketers.

Prior to QuinStreet, she held senior sales positions in the US and Europe at Web Media Brands (NASDAQ: WEBM) and its predecessor companies including JupiterMedia and internet.com Corporation. For the last 15 years, Power has worked closely with tier one agencies and technology clients including Mindshare, Neo, Intel, Microsoft, and IBM.

“Sarah is skilled at crafting effective and creative demand generation solutions for clients. We’re pleased she’s chosen to bring her talents to Third Door Media, and confident our clients in the search and internet marketing industry will be pleased as well,” said Third Door Media partner and Vice President of Sales, Sean Moriarty.

“Search is the fastest growing sector of internet marketing and I am excited about the opportunity to help agencies and clients reach marketers in this space,” said Sarah Power. “Third Door Media is a true thought leader and our excellent content online and in conferences serves as the ideal platform to collaborate with clients to develop and deliver highly effective programs.”

About Third Door Media

Third Door Media’s mission is to empower internet and search marketing professionals by providing trusted content and community services they need to be successful.

Third Door Media publishes Search Engine Land, the leading search marketing news and analysis site. The company also produces Search Marketing Now, a lead-generation marketing solution for suppliers of SEM-related products and services, and operates Sphinn.com, a social news site that allows search and internet marketers to share news stories, participate in subject-specific discussion forums, and build their professional networks.

Third Door Media also produces the Search Marketing Expo – SMX conference series. SMX conferences are held around the world and include: SMX West (San Jose, CA), SMX East (New York City), SMX Advanced (Seattle, WA and London, England), SMX Munich, SMX Toronto, SMX Sydney, SMX Melbourne, SMX Paris and SMX Stockholm.

Facebook Marketing Workshop Joins SMX West Conference Program

January 10th, 2011 :: permalink

Workshop participants will learn to master “free” and paid Facebook marketing from leading social media agency, aimClear. The workshop, aimClear Facebook Marketing Intensive, will be held March 11 in San Jose, CA in conjunction with Search Marketing Expo – SMX West.

Redding, CT (PRWEB) January 10, 2011 – Internet marketers are clamoring to turn the 600 million-strong Facebook community into customers. And they’ll learn how at aimClear Facebook Marketing Intensive, which has just been added to the Search Marketing Expo – SMX West conference line up.

SMX West, the leading search and social media marketing conference featuring more than 60 sessions and keynotes, will be held March 8-10 in San Jose, CA. Facebook Marketing Intensive will be held March 11 and will be led by Marty Weintraub, president of industry-pioneering search and social media marketing firm, aimClear.

Participants will leave Facebook Marketing Intensive knowing how to leverage the traffic-driving power of the Facebook community with “free” optimization techniques and paid Facebook advertising. Details on the workshop can be found here: http://searchmarketingexpo.com/west/facebook-marketing

Workshop sessions include:
- Facebook Site Clinic: Pages, Groups, Events & Search
- Killer Facebook Ads
- Facebook Demographic Research
- Facebook Competitive Intelligence Research
- Facebook Marketing KPIs
- Community Manager Training
- Reputation Monitoring in Facebook

Combination SMX West/aimClear Facebook Marketing Intensive passes are priced at $2195. Workshop-only passes are also available for $895. Those interested in attending can register online at smxwest.com or by calling (877) 242-5242.

About SMX West and Third Door Media

SMX West features sessions just for you, whether you are just starting out in search and internet marketing or looking for advanced tactics, work on an in-house SEM team, hail from an agency, or own your own business.
Attend SMX West for:

- 60+ sessions of content so compelling, you’ll want to implement what you’ve learned before leaving the conference. Super-charged sessions on PPC, SEO, local search, search friendly design and social media marketing will help you succeed today, tomorrow and in the future.

- Invaluable connections made possible by the ultimate mix of structured networking opportunities and social events. SMX makes it easy to make new contacts and exchange ideas with industry thought leaders and colleagues.

- Essential conveniences to help you juggle your every-day responsibilities while maximizing your conference time: always-available and free Wi-Fi; hot lunches, snacks and beverages all day; access to all presentations and tools to plan your custom itinerary.

The Search Marketing Expo – SMX conference series is produced by Third Door Media, Inc. Third Door Media’s mission is to empower internet and search marketing professionals by providing trusted content and community services they need to be successful. Search Marketing Expo conferences are held around the world and include: SMX West (San Jose, CA), SMX East (New York City), SMX Advanced (Seattle, WA and London, England), SMX Munich, SMX Toronto, SMX Sydney, SMX Melbourne, SMX Paris and SMX Stockholm.

Third Door Media publishes Search Engine Land, the leading search marketing news and analysis site. The company also produces Search Marketing Now, a lead-generation marketing solution for suppliers of SEM-related products and services, and operates Sphinn.com, a social news site that allows search and internet marketers to share news stories, participate in subject-specific discussion forums, and build their professional networks.

About aimClear

Search and social media marketing firm aimClear has marketed clients on Facebook since 2006, ranging from iconic name brands to SMBs. Team members speak all over the world, on the cutting edge, about Facebook and social media marketing. The company has become internationally recognized for its work in the field, training marketing departments, globally.

aimClear is headquartered in Duluth and St. Paul, Minnesota.

Contact:
Claire Schoen
Claire[at]thirddoormedia.com
(203) 664-1350

Search Engine Roundtable Joins Search Engine Land Network of Premier Internet Marketing Web Sites

January 3rd, 2011 :: permalink

The publishers of leading search and internet marketing news sites Search Engine Roundtable and Search Engine Land announce advertising partnership

Redding, CT and Suffern, New York (PRWEB) January 3, 2011 – Advertising on Search Engine Roundtable will be sold exclusively by Search Engine Land publisher Third Door Media beginning today. Search Engine Roundtable is published by RustyBrick, Inc.

"Search Engine Roundtable serves an audience of 200,000 sophisticated internet marketers each month, making it an ideal fit for marketing solutions providers who want to build their brands and acquire new customers," said Chris Elwell, Third Door Media president. "Search Engine Roundtable readers are virtually identical to those of our Search Engine Land and Sphinn.com sites. Combined, the three sites attract nearly 1 million readers per month with purchase authority for a range of internet marketing solutions."

"Having worked with the Third Door Media sales team at Search Engine Land since the publication began, I know how effective they are," said RustyBrick President and Search Engine Roundtable Publisher Barry Schwartz. "They do an outstanding job delivering value for their clients without influencing the editorial process and quality. Working with a team I can trust with my baby was key to this decision. I am extremely excited to have them taking over the commercial aspects of the site, which will let me focus on content and features."

Search Engine Roundtable has been published since 2003 and is widely read by internet and search engine marketers. The site currently ranks 13th on Advertising Age’s Power 150 ranking of marketing blogs. Here is a profile of Search Engine Roundtable readers:

  • Experienced: more than 50% have been professional internet marketers for five years or more
  • Big spenders: 1 in 4 spends more than $1 million annually on search and internet advertising for their companies or clients; 90% buy paid search advertising; 34% buy internet display advertising
  • Broad purchase influence on a variety of solutions: 75% of readers influence purchase decisions on products and services including analytics (80%), keyword research tools (70%), PPC management solutions (36%) and e-mail distribution solutions (34%)

Interested advertisers can visit http://www.seroundtable.com/advertise.html for available advertising packages and rates, or email Sean Moriarty or call him at (203) 536-4004.

About Third Door Media

Third Door Media’s mission is to empower internet and search marketing professionals by providing trusted content and community services they need to be successful.

Third Door Media publishes Search Engine Land, the leading search marketing news and analysis site. The company also produces Search Marketing Now, a lead-generation marketing solution for suppliers of SEM-related products and services, and operates Sphinn.com, a social news site that allows search and internet marketers to share news stories, participate in subject-specific discussion forums, and build their professional networks.

Third Door Media also produces the Search Marketing Expo – SXM conference series. SMX conferences are held around the world and include: SMX West (San Jose, CA), SMX East (New York City), SMX Advanced (Seattle, WA and London, England), SMX Munich, SMX Toronto, SMX Sydney, SMX Melbourne, SMX Paris and SMX Stockholm.

About RustyBrick, Inc.

RustyBrick is a New York Web service firm specializing in customized online technology that helps companies decrease costs and increase sales. Since 1994, RustyBrick has been creating Web software for businesses and organizations of all kinds. Using the latest Web technologies, we build the most dynamic and reliable sites on the Web. From advanced e-commerce sites to custom emergency room management software and iPhone apps to Android apps, RustyBrick has the expertise to build out the perfect web-based solution for your company. Their clients include large brands such as MTV, Harper Collins, Jennifer Convertibles, Pitney Bowes and many medium to small-sized businesses. For more information, visit http://www.rustybrick.com/.

Search Marketing Expo – SMX Toronto Scheduled for April 2010

November 11th, 2009 :: permalink

Redding, CT and Santa Barbara, CA: November 11, 2009 – The world’s leading search engine marketing conference series, Search Marketing Expo – SMX, has added Toronto, Ontario to its list of destinations for 2010.

SMX Toronto will be held April 8-9, 2010 at the Delta Chelsea Toronto.

SMX Toronto will be co-produced by Search Marketing Expo owner Third Door Media and specialist business event producer Rising Media.

“We’re eager to bring Search Marketing Expo to Toronto next spring,” said Third Door Media president Chris Elwell. “SMX’s educational focus will appeal to Toronto’s large and sophisticated internet marketing community. Working with the professionals and our valued partners at Rising Media ensures that conference participants will have an exceptional experience,” he added.

“We’re pleased to expand our relationship with the SMX team. Events we’ve produced together in London, Munich and Stockholm have been enthusiastically received and continue to prosper,” said Rising Media CEO, Matthew Finlay.

About Search Marketing Expo and Third Door Media

The Search Marketing Expo – SMX conference series is produced by Third Door Media, Inc. Third Door Media’s mission is to empower internet and search marketing professionals by providing trusted content and community services they need to be successful. Search Marketing Expo conferences are held around the world and include: SMX West (Santa Clara, CA), SMX East (New York City) SMX Advanced (Seattle, WA and London, England), SMX Munich, SMX Stockholm, SMX Sydney and SMX Toronto.

Third Door Media publishes Search Engine Land, the leading search marketing news and analysis site. The company also produces Search Marketing Now, a lead-generation marketing solution for suppliers of SEM-related products and services, and operates Sphinn.com, a social news site that allows search and internet marketers to share news stories, participate in subject-specific discussion forums, and build their professional networks.

About Rising Media

Rising Media is a specialized media company focused on the production of business technology-related conferences and exhibitions. Rising Media currently produces events in the US, Canada, Brazil, UK, Germany, Sweden and Spain.

Contact:
Claire Schoen
(203) 664-1350
claire [at] thirddoormedia.com

Rising Media:
Matthew Finlay
(718) 577 1202
mfinlay [at] risingmedia.com

Search Marketing Expo Adds “SMX Advanced London” Event for 2010

November 10th, 2009 :: permalink

Conference for experienced search engine marketers expands, SMX Advanced London scheduled for May 2010; SMX Advanced Seattle event dates set for June 8-9

Redding, CT: November 10, 2009 – The producers of Search Marketing Expo announced dates for SMX Advanced in 2010, including the addition of a London edition of the search engine marketing conference.

For the first time in 2010, SMX Advanced will be produced in London on May 17-18 at the newly renovated Grand Connaught Rooms, Covent Garden. SMX Advanced London will be produced in association with specialist business event producer Rising Media.

SMX Advanced Seattle will be held June 8-9 at the Bell Harbor International Conference Center in Seattle, WA. SMX Advanced has been enthusiastically supported by the search marketing community since its debut in 2007; the conference has sold out each year.

“SMX Advanced’s unique formula of expert content presented in intimate environments resulted in sold out Seattle shows three years in a row,” said Danny Sullivan, SMX Advanced program chair. “Adding London allows us to bring the winning SMX Advanced formula closer to the European audiences who want that expert material, yet still preserve the networking-friendly atmosphere that SMX Advanced is known for,” he added.

“Topics at Advanced are discussed at a very high level, so there’s no slowing down to bring beginners up to speed. This format isn’t for everyone, but experienced search marketers have embraced Advanced enthusiastically.” Sullivan said.

About Search Marketing Expo and Third Door Media

The Search Marketing Expo – SMX conference series is produced by Third Door Media, Inc. Third Door Media’s mission is to empower internet and search marketing professionals by providing trusted content and community services they need to be successful. Search Marketing Expo conferences are held around the world and include: SMX West (Santa Clara, CA), SMX East (New York City) SMX Advanced (Seattle, WA and London, England), SMX Munich, SMX Stockholm, SMX Sydney and SMX Toronto.

Third Door Media publishes Search Engine Land, the leading search marketing news and analysis site. The company also produces Search Marketing Now, a lead-generation marketing solution for suppliers of SEM-related products and services, and operates Sphinn.com, a social news site that allows search and internet marketers to share news stories, participate in subject-specific discussion forums, and build their professional networks.

About Rising Media

Rising Media is a specialized media company focused on the production of business technology-related conferences and exhibitions. Rising Media currently produces events in the US, Canada, Brazil, UK, Germany, Sweden and Spain.

For more information contact:
Claire Schoen
claire (at) thirddoormedia.com
(203) 664-1350

In-house Search Marketing Conference Launches at SMX Advanced

April 27th, 2009 :: permalink

“In-house SEM Exchange” is the first event exclusively for in-house search marketers, taking place June 4 in Seattle, WA

San Francisco, CA and Redding CT, April 27, 2009 – SEOinhouse.com and Search Marketing Expo organizer Third Door Media announced In-house SEM Exchange, the first search engine marketing conference dedicated to In-house SEOs. The In-house SEM Exchange has been created in response to the sharp increase of companies launching internal search engine marketing departments and will happen on June 4th, 2009 following Search Marketing Expo – SMX Advanced in Seattle, Washington, June 2-3.

The In-house SEM Exchange offers in-house search engine marketers the chance to learn from one another, get solutions that work, and receive candid feedback on what doesn’t. More importantly, attendees will build relationships with SEOs who want to share their experiences.

The In-house SEM Exchange is an event created by in-house SEOs for in-house SEOs, at the request of in-house SEOs. Three leading search engine marketers who contributed insights into the perfect in-house search marketing event have this to say about this unique conference:

“In-house SEOs will benefit from the safe haven of this event so that we can share openly, get input from people who have been through their challenges and get several solutions from a room full of people who understand the unique challenges of in-house SEO.”
- Duane Forrester, Senior Program Manager, SEO – Microsoft/MSN

“The needs of search marketers doing SEO in-house are broader than the topics covered at most conferences. It’s not just about basic tactics: you also have to deal with organizational, political and process-related challenges. Insights into how to get past these hurdles often come from peers at other companies who either are or have been going through similar challenges. Having a day that is dedicated to enabling these conversations is priceless.”
- Olivier Lemaignen, Group Manager, Global Search Marketing – Intuit

“What’s particularly great about this add-on day to SMX Advanced is that we get the benefits of a search marketing conference combined with the opportunity to interact with in-house SEOs in a way that facilitates knowledge transfer, relationship building and ways to overcome obstacles specific to in-house SEOs.”
- Brent D. Payne, Director of Search Engine Optimization, Tribune Company

The In-house SEM Exchange, sponsored by Microsoft Live Search, features the In-house SEO Vault, an intense, serious and productive SEO exchange on the most pressing issues faced by attendees who will actually define the topics discussed through a pre-event survey. The In-house SEO Vault has a “what is said here, stays here” mentality and is intended to bring down the walls, lay everything on the table and get real solutions that are actually being implemented successfully by companies doing SEO in-house, right now.

The In-house SEM Exchange will run in conjunction with the following Search Marketing Expo events in 2009 and 2010:

  • Search Marketing Expo – SMX Advanced, Seattle Washington (2009 and 2010)
  • Search Marketing Expo – SMX East, New York, New York (2009 and 2010)
  • Search Marketing Expo – SMX West, Santa Clara, CA (2010)

The In-house SEM Exchange will be open only to those who want to share as much as they receive, and only to search marketers who are employed by a company that does not sell search engine marketing services.

To learn more about the In-house SEM Exchange, visit www.inhousesemexchange.com or contact Jessica Bowman at 310-464-1736 or jessica@seoinhouse.com).

The inaugural In-house SEM Exchange will take place alongside SMX Advanced, the search marketing conference created for experienced search marketers. SMX Advanced sessions cover today’s hot button search engine marketing issues, with tracks focused on paid search advertising (PPC), search engine optimization, social media marketing and search marketing company business issues. Combination registration packages are available for both In-house SEM Exchange and SMX Advanced – for more information and to register visit http://SMXAdvanced.com or call 877-242-5242.

About SEOinhouse.com
SEOinhouse.com guides companies to do search engine optimization in-house successfully by integrating it into everyday business activities that institutionalize SEO and make it part of the company culture. SEOinhouse.com was founded Jessica Bowman, in-house SEO advocate and former in-house SEO at Yahoo! Inc., Enterprise Rent-A-Car and Business.com. The company offers full SEO services, audits, training and works with companies to incorporate SEO into every role in the company, from CEO to QA tester. SEOinhouse.com is based in San Francisco, California. For more information, visit www.SEOinhouse.com or call (310) 464-1736.

About Search Marketing Expo and Third Door Media
The Search Marketing Expo – SMX conference series is produced by Third Door Media, Inc.. Third Door Media’s mission is to empower interactive and search marketing professionals by providing trusted content and community services they need to be successful. Search Marketing Expo events include SMX West, SMX Advanced, SMX East, SMX Analytics Toronto, SMX Munich, SMX Sydney and SMX London. The full list is available at the Search Marketing Expo site.

Third Door Media publishes the search marketing news and analysis site Search Engine Land. The company also produces Search Marketing Now, a lead-generation marketing solution for suppliers of SEM-related products and services, and Sphinn.com, the place for web, online, search, interactive and internet marketers to share news stories, talk within subject-specific discussion forums, build a network and stay connected to hot topics in internet marketing.

Contacts:

For SEOinhouse.com
Jessica Bowman
(301) 464-1736
jessica [at] seoinhouse.com

For SMX and Third Door Media
Claire Schoen
(203) 664-1350
claire [at] thirddoormedia.com